Digital marketing for jewelry brands

Covid-19 lockdown: Jewellers reaching out to customers via mobile offers.   Akshaya Tritiya, a day traditionally considered auspicious for purchase of gold, will be observed this year against the backdrop of the coronavirus pandemic (Covid-19) and a lockdown enforced across the country to prevent the spread of infections.  This year's Akshaya Tritiya, which falls on May 14, will lack the usual shine as all jewellery shops will remain shut and there will be no counter sale for gold ornaments.  But jewellers have found a new way to follow the tradition of Akshaya Tritiya — they are offering to their customers plans under which they could book gold ornaments online at today's price and take delivery when the lockdown is over.  SMSIntegra.com 9840066333