SMS Marketing
SMS
Marketing (Short Message Service Marketing) is a technique of using text
messaging to send promotional messages. These are meant to communicate
time-sensitive offers, updates, and alerts to people.
Need For SMS Marketing
Ubiquity of Smartphones: SMS is an
excellent way to reach customers directly. By including a link in this text,
you can drive engagement with your business online.
Closes the e-mail Marketing
Loop: Although email
and SMS marketing have many similarities in their strategy implementation, they
work best in tandem. As mentioned earlier, you'll use SMS to send
instant notifications, while email contains more long-form content.
High Engagement Rates: SMS engagement rates are
astronomical compared to email, with 90% of SMS messages read within 3 minutes
of receiving them. This makes SMS very helpful in delivering critical
information with a high success rate.
Great for Emerging Markets: If your business is trying to
work in countries where data is pricey and wi-fi is
less common, SMS is a far better channel to
communicate information.
Benefits
1. It’s a direct, immediate channel
SMS is one
of the most immediate channels available; with a read rate of 90% within 15
minutes delivery, you can be reassured that your time critical messages will be
read almost instantly. A significant 45% of SMS campaigns generate a successful
ROI, reaching over 50% when combined with other popular channels such as email
and social media.
2. You can use shortcodes to simplify
response and build your database
Have your
customers make the first move by adding a shortcode or keyword to
print collateral, advertisements and advertising boards also as
social media. This strategy means customers soon
become accustomed to a brand’s code and keyword and are therefore
more likely to interact and respond.
`3. It can support and integrate with
other channels
It is
important that all channels work well together within the marketing mix and SMS
is no exception. SMS is a great standalone channel, however it also has the
ability to enhance and support other marketing mediums, like social
media and email.As well as being great on its own, SMS also
can function to reinforce and support other popular mediums
among consumers, such as social media and email.
4. You can learn more about your
customers
SMS may
be a great channel to urge feedback from your customers via surveys.
Research shows that on average 31% of consumers will respond to a survey via
SMS with the average response time for users being just over 5 minutes. Meaning
you can get great results in a short period of time.
5. You can increase customer engagement
Think of SMS
as the way to reinforce how your brand engages together
with your customers across the whole customer lifecycle.
Businesses should remember to vary the sort of content
they send - while customers may value updates and news on forthcoming
developments within the brand, this information is best delivered via email
where longer, more creative messaging is more appropriate.
For
SMS Marketing
Contact:
9840059095
Website: www.stardotstar.in
